RV Focus Group Details 

Our focus groups are a great way to get honest feedback from real RVers, and can be done in a variety of ways.

  1. Test out new products before they hit the shelves to see if there are any last minute changes that need to be made

  2. Test out existing products that might need a revamp or improvement to see higher sales.

  3. Get conceptual feedback on ideas or get feedback on specific topics that you are curious about

  4. We brainstorm with you and come up with a totally new Focus Group idea that will best fit your needs.

Very minimal work is required on your part. We do all of the behind the scenes work, so that the process is simple for you!

 
 

How It Works

The Focus Group Setup

  1. You decide on a product(s), service, or ideas that you want feedback on. 

  2. We discuss what the ideal feedback looks like. What questions should we ask? What type of feedback are you looking for?

  3. Together, we set the parameters of the Focus Group (how many participants, what the ideal participant looks like, what are the goals, what can we do to get the best results, timelines, etc)

  4. The Focus Group Setup lasts about one week

The Focus Group Process

  1. After we go through the setup process with you, we notify our Focus Group of the details and ask those interested to apply. The application will ask specific questions so we can choose the best people for the group. 

  2. Once applications are submitted, we go through them and choose the best candidates. 

  3. We send you the names and addresses of the participants and you mail them the product (your job is now done!).

  4. Participants are required to use the product and submit feedback by the date specified in the timeline.

  5. We collect the responses and deliver the feedback to you.

  6. If deemed beneficial, we can facilitate follow up communication with the participants to clear up responses and ask follow up questions.

  7. The Focus Group process lasts about one month

Focus Group Pricing

Pricing starts at $1000 per group, plus $100 per recipient (average group size is 10-20 participants)

 

Ready to Get Started?

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